INTERNATIONAL HOLIDAY

SHOPPING REPORT

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Combination of digital and physical channels is key for consumers globally

We asked over 3,000 consumers in seven countries about their shopping habits this holiday season.

Download the report to get exclusive insight, learn about the challenges for retailers worldwide and receive key recommendations for action.

Brazil

Black Friday turns all of Brazil into enthusiastic bargain hunters

Brazil

Germany

German e-commerce leading the way

Germany

Hong Kong

Mobile payments driving e-commerce in Hong Kong

Hong Kong

Malaysia

Desire to see new payment technology in buying experiences

Malaysia

Singapore

Technology adds value to the shopping experience

Germany

United Kingdom

Uncertain of the value of new shopping technology

Germany

USA

Brand trust influences the buying decision

Germany

Totals

39%

of consumers
plan to buy on Black Friday
Black Friday is the most relevant
shopping event across all countries
The top 3 categories consumers purchase: 58% 56% 38% Clothes & Accessories Electronics Toys & Games
Consumers live in an omnichannel existence 82 % of consumers combine different channels.
The top technology to improve the shopping experience: Mobile Payments 46 %
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